Vice President of Marketing

Location: Minneapolis, MN

Schedule: Hybrid

Do you want to work with a top performer? So do we! We’re Katun Corporation, and we’re looking for a talented Vice President of Marketing to join our performance-proven team of professionals.

For over 40 years, Katun has been one of the world’s leading providers of OEM-compatible imaging supplies, photoreceptors, and parts for copiers, printers, MFPs, and other imaging equipment. We serve 10,000 customers in 116 countries from our headquarters in Minneapolis. We believe that in order for people and businesses to prosper, we must protect the environment first, as a healthy planet and a healthy community go hand in hand.

Reporting to the Chief Executive Officer, the Vice President of Marketing will be responsible for setting the strategic direction and executing comprehensive marketing strategies that align with the company’s overall goals and objectives, as well as the management of Katun’s Corporate Marketing Organization. This is a newly created executive role within our organization, offering an exciting opportunity for a strategic and results-oriented marketing leader to make a significant impact on our brand positioning, market share, and revenue growth. The successful candidate will work closely with other cross-functional teams, including Sales and Executive Leadership.

Key Responsibilities:

• Marketing Strategies and Planning:
  • Develop and implement data-driven marketing strategies that encompass all aspects of the marketing mix.
  • Identify and assess new vertical channel opportunities and adjacent product categories.
  • Define and execute the brand positioning and messaging strategy to enhance market presence and drive brand awareness.
  • Lead market research initiatives to identify emerging trends, customer needs, and competitive landscape to inform marketing strategies and product development.
  • Oversee the development and execution of integrated marketing campaigns across various channels, including digital marketing, advertising, social media, email marketing, content marketing, events, and PR.
  • Utilize data analytics and marketing performance metrics to assess campaign effectiveness, identify areas for improvement, and drive continuous optimization.
  • Stay updated on industry trends, best practices, and emerging technologies, evaluating their potential impact on the company’s marketing strategies.

• Team Leadership and Management:
  • Lead and foster a high-performing marketing team, providing guidance, mentorship, and support to foster their professional development and maximize their potential.
  • Manage and allocate the marketing budget effectively, tracking return on investment and ensuring resources are allocated appropriately.
  • Develop and maintain strong relationships with key stakeholders, including internal teams, external agencies, and industry influencers, to drive collaborative marketing initiatives.
  • Collaborate with Sales to develop effective sales enablement tools, materials, and programs to support the achievement of sales targets.

• Product Knowledge and Market Intelligence:
  • Drive the development and optimization of the company’s website and online ordering portal, ensuring it serves as an effective platform for lead generation, customer engagement, brand representation, and business generation.
  • Gather and analyze market intelligence, including customer insights, competitor analysis, and industry trends, to inform product development and marketing strategies.
  • Ensure effective communication and alignment between the corporate marketing team, regional business units, and Product Development, providing input on market needs and competitive landscape.
  • Collaborate with the executive team to develop and execute overall business strategies that align with market demands and opportunities.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
• Proven track record of at least 10 years in marketing leadership roles, preferably within the office equipment or technology industry, with experience in OEM marketing.
• Experience in the office equipment printing market, particularly with an OEM background, is highly preferred. Demonstrated understanding of OEM business models and the ability to develop marketing strategies that support OEM partnerships and channels. Familiarity with the specific challenges and opportunities that come with marketing OEM products.
• Demonstrated success in developing and executing comprehensive marketing strategies that have driven business growth and revenue.
• Strong analytical skills, with the ability to interpret data and translate insights into actionable marketing strategies.
• Experience leading and developing high-performing marketing teams.
• Excellent communication, presentation, and interpersonal skills.
• Strategic mindset with the ability to think creatively and drive innovation.
• Proficient in digital marketing platforms, CRM systems, and marketing analytics tools.
• Ability to effectively manage budgets and allocate resources.
• Strong leadership capabilities and the ability to collaborate effectively with cross-functional teams.

Attributes:

• Strategic Thinker: Ability to think critically and strategically, translating business goals into actionable marketing plans that drive results.
• Innovative Mindset: Willingness to explore new marketing channels, technologies, and trends to stay ahead of the competition and drive innovation within the organization.
• Strong Leadership Skills: Ability to inspire and lead a high-performing marketing team, set clear goals, foster collaboration, growth, and a positive working environment.
• Results-Driven: Track record of achieving measurable marketing goals and driving revenue growth.
• Excellent Communication Skills: Strong verbal and written communication skills to effectively convey marketing strategies, collaborate with cross-functional teams, and represent the company’s brand.
• Analytical Mindset: Proficiency in data analysis, interpreting metrics, and leveraging insights to optimize marketing campaigns and strategies.
• Customer Focus: Deep understanding of customer needs and preferences, ensuring marketing initiatives are aligned with customer expectations.
• Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt marketing strategies to changing market conditions.
• Industry Expertise: Demonstrated knowledge and experience in the office equipment or technology industry, particularly OEM marketing.
• Collaborative Nature: Proven track record of partnering with different teams within the organization, such as Sales and Product Development, to drive synergy and achieve common goals.
• Strong Business Acumen: Ability to understand market dynamics, competitive landscape, and business objectives to drive effective marketing strategies.
• Brand Champion: Passionate about brand management and maintaining brand consistency across all marketing initiatives.

Work Schedule and Physical Requirements*:

• This is a full-time position, with a work schedule of approximately 40 hours per week. Our corporate office team works in a hybrid model with Mondays remote, Tuesday through Thursday in office and Fridays remote.
• The role requires the ability to sit or stand for extended periods of time, perform repetitive tasks, and lift up to 20 pounds.

If you believe you are a good fit for this role and want to be considered as a candidate for this or future job openings, please send your resume and cover letter to hr1@katun.com. Thank you for your interest in Katun Corporation.

– Talent Acquisition Team.

*This list does not represent all physical demands; physical demands are representative of those that must be met by employee to successfully perform the essential functions of the job. Reasonable accommodation may be provided to enable individuals with disabilities to perform the jobs’ essential functions. Katun Corporation is an Equal Opportunity Employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, veteran status, or any protected status as defined by law.

This job description is a general representation of the duties and responsibilities commonly found within this job category and should not be construed as a comprehensive list of all the responsibilities, duties, and qualifications required of individuals in this role. Job descriptions are not intended as and do not create employment contracts.